Jose Otero
Growth & paid social · Fractional
Book a call →
Growth & paid social · Fractional— Currently taking on new work

Every paid channel
has its own game.
I’ve mastered them all.

Book a call →Free 30-min call · No sales pitch · Straight answer on whether I can help
Jose Otero
— Jose Otero

I’m a growth & paid social marketer. 10+ years across Meta, TikTok, LinkedIn, YouTube, CTV and more — if your audience is there, I’ll find them. In-house lead, head of growth, and now on my own terms.

Strategy starts with the goal. CAC, ROAS, SQL, LTV — whatever the number that matters is, I build the channels, creative, and reporting around that one KPI, not around a template.

I work with a small number of clients at a time. One senior marketer on the account, in the data, and on the weekly call.

Book a call →contact@joseotero.me
$0M+
— Managed ad spend

Across health & wellness, B2B SaaS, marketplaces, and consumer subscription brands.

Scale AIMarketerHireBrevySnowCerebralTwofoldThirty MadisonAllermi
— 02
Selected case studies

More than a decade running growth
for teams that had to hit a number.

01 / 03
40×
— Scale in daily ad spend
Cerebral · Mental health telehealth
Scaled mental health telehealth daily spend 40x (from $10K to $400K) while LTV improved 5%.
Led paid social during Cerebral’s peak scale phase, managing $10M+/mo across Meta and TikTok with an end-state split of $250K/day on Meta and $150K/day on TikTok. Coordinated US and UK launches alongside clinical, legal, and product teams to keep HIPAA-governed mental health campaigns compliant, scaling spend 40x while LTV improved 5% vs baseline.
Window20 months
ChannelsMeta · TikTok
02 / 03
8×
— Increase in monthly ad spend
MarketerHire · Two-sided marketplace
Scaled monthly spend 8x across a multi-channel program while cost per SQL held flat.
Built the account structure, the creative pipeline with strategy, and the weekly operating rhythm that held cost per SQL flat while the account grew from $50K/mo to $400K+/mo across Meta, LinkedIn, CTV, Twitter, TikTok, and Reddit.
Window~2.5 years
ChannelsMeta · LinkedIn · CTV · X · TikTok · Reddit
03 / 03
90
— Days to $700K/mo
Scale AI · AI training data
Stood up a 30+ locale AI recruitment program from zero to a $700K/mo run-rate in under 90 days.
Built the full paid social operation from scratch across Meta and TikTok to recruit coders, linguists, and math experts for AI model training. Launched 30+ languages and three product domains in parallel, scaled daily spend to ~$23K/day, and came in ~40% under their backend CPA target.
Window90 days
ChannelsMeta · TikTok

— Happy to walk through any of these on a call.

Book a call to discuss the full file →
— 03
What I do

Four pillars. Every channel.
All in-house.

01
Paid media, end-to-end

Strategy, buying, creative direction, and reporting across every paid channel that fits the goal. One operator in every account, every day.

02
Landing page & CRO direction

If the ad is working and the page isn’t, you’re burning spend. I bring the ideas, wireframes, and test plan — your team (or a partner) designs and builds. We A/B test together.

03
Creative direction for performance

Creative is a performance lever, not a vibe. I build the concept pipeline from the data, write as many briefs as your spend can absorb, and direct your team or studio to ship at the pace the account needs — not one campaign a quarter.

04
Growth operating

The weekly rhythm — what we tested, what moved, what we're shipping next. The part most teams skip and then wonder why nothing compounds.

— 04
Why me

One senior operator,
every channel, every day.

— 01

No junior handoff.

I'm the person on the account, on the weekly call, and in the creative review. Not a strategist you meet once before the account gets routed to someone else.

— 02

Every channel, in-house-level.

Meta, TikTok, LinkedIn, CTV, YouTube, Reddit, X, Snapchat, Pinterest, Quora. Not as a certified generalist — as someone who's scaled real budget on each one.

— 03

Strategy, not templates.

Every program gets its own operating plan built on your data, your audience, and your constraints — not a deck I've run 40 times before.

— 05
What people say

From the operators
I worked with.

“I’ve worked with Jose at 5 different companies. He lives and breathes paid social. If you’re looking for a well-rounded marketer who understands full-funnel with heavy paid social expertise and experience, he’s your guy.”
ArmaanGrowth and Marketing Leader
“Jose is a growth marketing superstar. I worked with him daily at Cerebral — the fastest-growing mental health company in 2021–2022 — and his strategic insights and speed to execution on TikTok and Facebook were a huge driver of that growth.”
Todd TiltonGrowth Marketing Lead · Cerebral
— 06 Get in touch

Ready to talk to the person who'd actually run your account? Let's get on a call.

Book a call →contact@joseotero.me